Outbound email intelligence

Write cold emails that actually get replies.

Outlum learns what works across real inboxes, so every send is informed, not guessed.

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Weekly reply reportJun 2–8
4.2%▲ 1.8× market avgyour reply rate
You 4.2%Market 2.3%
1.4% turn into conversations9h median reply time
What changed: shorter subjects and question openers lifted replies +0.7 pts. Your conversation rate (2+ replies back) now beats the market 2 to 1.
The problem

Cold outreach is mostly guesswork

Thousands of emails sent into the dark, with no read on what lands, what gets filtered, or why.

Sending blind

Gut feel and copied templates, with no read on what drives replies.

Low replies, no answers

Reply rates stay low and nobody can say why. The data to fix it is never captured.

Deliverability surprises

Good emails slip into spam. The numbers show it only after the damage is done.

What you get

Real outbound data, turned into an edge

Weekly reports

See what's actually working

A weekly read on what drives replies, with the methodology shown, never guessed.

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What's driving repliesLast 30 days
Reply rate by what you control
1First-line question5.1%▲
2Subject 3–5 words4.8%▲
3Personalized opener4.3%▲
4Sent Tue–Wed AM3.9%▲
5Generic template intro1.6%▼
Biggest lever: a question in line one. Replacing your generic intros projects +18 replies per 1,000 sends.
Deliverability & timing

Stay in the inbox, send at the right time

See what hurts inbox placement and when replies actually land, so good emails don't die in spam or at the wrong time.

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Deliverability & timingLast 30 days
Reply rate by day and time
6a
9a
12p
3p
6p
Mon
Tue
Wed
Thu
Fri
Inbox 94%vs 84% market
What sends you to spam
3+ links 22% to spam · All-caps subject 17% · Image-only 14%
Best window: Tue and Wed at 9am reply 2.1× your average. Cutting to one link would pull about 6% of sends back out of spam.
Tooling intelligence

See what the rest of the market runs on

The tools, platforms and infrastructure behind cold outreach in your space, and where the openings are.

See the breakdown →
Tooling intelligenceLast 30 days
Sending tools detected
Outreach26%
Apollo21%
Smartlead17%
Gmail native15%
Lemlist10%
Sending from
Google Workspace 58%Microsoft 365 24%Custom SMTP 18%
What your market does
3.2 emails per sequence · 28% personalize line one · 41% open with a question
Your edge: only 17% run Smartlead, and they reply 1.6× more. Most of your market sends generic 3-step sequences, so standing out is wide open.
How it works

Set up once, get smarter every week

1

Add the extension

Install for Chrome and connect Gmail. No new tools to learn.

2

Outlum reads the patterns

Structural features only. No email bodies, names or addresses stored.

3

Reports + AI compose

Weekly reports hit your inbox. OutlumAI helps you write better, right in Gmail.

Who it's for

Built for everyone who sends cold

Quota, coaching, or solo outreach. Outlum turns real inbox data into an edge.

SDRs & AEs

Hit quota with fewer guesses. See which openers, subjects and times earn replies.

Sales coaches & trainers

Coach with data, not anecdotes. Patterns and benchmarks for every rep review.

Realtors & agents

Turn cold inquiries into conversations. Reach buyers and sellers with messages that get answered.

Founders & solo senders

Founder-led outbound like a pro. No RevOps team required.

For sales coaches

Make coaching objective

Stop coaching from gut feel. Outlum turns real outbound into objective data, so every review is grounded in what works.

Instant benchmarks. See how each rep stacks up against what earns replies.

Spot the gap. The exact opener, subject or time holding a rep back.

Coach with receipts. Data in every 1:1, not anecdotes.

Coaching SnapshotThis week
3.1%
Team reply rate
5.4%
Top rep
3
Reps to coach
Top-rep habits · team adoption
Question-led38%
Short subject52%
Personalized41%
2+ follow-ups64%
Coach this: closing the question-opener gap to match your top rep projects +1.4 pts team reply rate, about +12 conversations a month.
Outlum.AI

Your best-performing voice, on tap in Gmail

Type what you want to say. OutlumAI drafts the pitch, matched to the emails that actually get replies and informed by live patterns.

Turns a one-line intent into a full pitch
Tuned to your highest-replying emails
Right inside Gmail, nothing new to learn
Try Outlum.AIFrom $29.99/mo · weekly reports stay free
✦ Matches your top repliers
New message
Toprospect@acme.com
SubjectQuick question on your Q3 outbound
You typed: book a quick call about their Q3 outbound

Hi, noticed Acme is scaling outbound. Teams your size often see replies stall near 2%. Worth a 15-minute look at what's working right now?

✦ Drafted by Outlum.AI
✦ Outlum
Built right

Intelligence without the privacy trade-off

No PII stored

Structural features only. Raw bodies, names and addresses dropped at write time.

Compliance-first

Built toward CASA and Google Limited Use from day one, not bolted on after.

Your data, deletable

Delete everything tied to your account anytime. Aggregates stay anonymous.

See what's working in your outbound

Get the free weekly report. No credit card.

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Free weekly reports · Outlum.AI compose from $29.99/mo